I am not usually drawn to pop music too often but when I heard “Rumour” by CHLOE HOWL, I was thoroughly intrigued. The talented UK newcomer jumped onto my music radar when she released her well received “No Strings” track a few months ago and with her latest single, she just might stay there. “Rumour” is the latest creation from CHLOE HOWL and it is built with all the essential elements seen in most great pop tunes. From a solid song structure and a catchy melody to lyrics that are expressively direct, a flurry of short stories are clearly laid out in front of me. As the pounding drums echo, I can hear and see the emotion play out like a series of thoughts bouncing around my head. HOWL’s vocals are brilliantly smooth and powerfully magnetic showcasing a type of sound I know music fans will be attracted to. As is often said when warranted, the sky is the limit for the British pop-star-in-the-making and I expect to hear more great songs soon. At least that’s the “Rumour” I am hearing!